In 2007, after selling some South Side apartment buildings they co-owned, Fylynne Crawford and her husband Darryl were shopping for a new business venture. Through a laundromat broker, they learned that Kimbark Coin Laundry, located at 1218 E. 53rd Street since 1963, was for sale. The couple had close ties to Hyde Park, so they bought it. That’s when Fylynne Crawford, who goes by the name Lynne, became “Lynne the Laundry Lady.”
Crawford, 57, uses videos, photos, and posts on the laundromat’s Facebook page to pitch herself as an expert on tackling tough stains from items such as gravy and barbeque sauce. As owner operators, Crawford and her husband spend about 40 hours a week in the laundromat. She recently spoke to the 53rd Street Blog about her business and involvement in the community.
Q. How has the business grown or changed through the years?
Crawford: We bought Kimbark Laundry in 2007, but the store has been a staple in Hyde Park since 1963. Since we bought the business, we’ve added a drop-off laundry service, a dry-cleaning service and a pick-up and delivery service. We have 50 washers and 34 dryers, and we have two employees. As a neighborhood business, we have a couple of target markets. First, we want to reach those residents that don’t have access to a washer and dryer in their house or apartment. Second, with our drop-off service we’d like to reach those people who don’t have the time or the inclination to do their laundry.
Q. What are your connections to Hyde Park?
Crawford: We have been very connected to Hyde Park in our business and personally over the years. My husband and business partner, Darryl Crawford, was a Hyde Park resident for 20 years. He lived in a building just across the street from Kimbark Laundry. He was also a member of the Local School Council and served as a coach for the American Youth Soccer Organization league.
Since our ownership of Kimbark Laundry, we have been involved with local community groups at various times, including the Hyde Park Chamber of Commerce, the Hyde Park Kiwanis Club and the Hyde Park Kenwood Community Council. We have also volunteered on various political campaigns for local elected officials.
Q. Why did you decide to start putting videos online?
Crawford: The idea came from a customer who is a videographer, Marvin Evins. From his coming to the laundromat, we started talking and he offered to film a commercial and put it on YouTube. We filmed here at the store. We also promote the laundromat through our website, Facebook page, Google ads, flyers in the neighborhood, and signage in the windows.
Q. In the past Kimbark Laundry has had community-focused events inside the laundromat. Do you plan to continue or restart those efforts?
Crawford: We have used Kimbark Laundry to help encourage neighborhood children to read through a program we call Wash & Read. We had prominent Hyde Parkers, including Toni Preckwinckle and Barbara Flynn Currie, come in to read to the children of our customers. It was a rousing success. Also, during various elections, we did weekly voter registration drives to encourage civic involvement in the political process. We have not done these kinds of events recently, but we would like to do more in the future.
Q. What do you want customers and prospective customers to know about you and Kimbark Laundry?
Crawford: We want customers and prospective customers to know that Kimbark Laundry is here to serve the community. As a small business, we want and need the support of our neighbors. My goal is to get to know our neighbors.
Faces of 53rd Street is a twice-monthly series that profiles business owners, employees, and shoppers who contribute to the vibrancy of Hyde Park's 53rd Street retail corridor. If you would like to recommend a familiar face on 53rd Street for a profile, write to us as firstname.lastname@example.org.