Three new pop-up shops will open on 53rd Street at the beginning of April, joining the area’s growing shopping, dining and entertainment district. Maternity and women’s apparel store Bellē Up Boutique, art gallery and jewelry and clothing retailer The Silver Room, and athletic and lifestyle apparel retailer Lively Athletics are scheduled to open by early April, remaining open until October.
The pop-up shops are part of an initiative by the University of Chicago for apparel and home goods retailers to test their concepts in Hyde Park while offering local residents a variety of new shopping options on a rotating basis. UChicago has been partnering with the City of Chicago and the local community for several years to reinvigorate the 53rd Street commercial corridor.
Recent pop-ups, such as designer clothing boutique Anastasia, vintage women’s apparel store Meadowlark, and candy shop Amy’s Candy Bar, have extended their stay in Hyde Park based on their success in the neighborhood. Comfort Me; a women’s apparel, gift, and accessories boutique which opened in August 2013; recently relocated to 1508 E. 55th St. in the Hyde Park Shopping Center where it has a long-term lease.
James Hennessy, associate vice president for commercial real estate operations for the University, said the latest pop-ups offer a diversity of retail concepts to Hyde Park shoppers.
“The new businesses are distinct in what they offer—from women’s apparel, fitness apparel and accessories, to custom handmade jewelry, and art—but the business owners all bring a similar passion for community building through their stores and we’re happy to welcome them to 53rd Street,” Hennessy said.
The new stores include:
Bellē Up Boutique, 1504 E. 53rd St.: a Beverly-based maternity boutique owned by South Side mom of two, Jamenda McCoy. In addition to stylish maternity and nursing clothes, Bellē Up features non-maternity apparel, accessories, jewelry, and unique gift items for women.
“My team and I work exceptionally hard to create a one-stop shopping oasis for today's busy women—from boardroom to playroom, “ McCoy said. “I view the new location as a unique opportunity to introduce the women of Hyde Park to our brand, and for us to understand and invest in Hyde Park in the same way we have done in the Beverly and Mt. Greenwood neighborhoods over the past five-and-a-half years. We plan to listen to our Hyde Park clientele and work to make our store a destination that the community can be proud of, enjoy, and will want to keep around for the long-term."
Bellē Up Boutique was named as one of the best local places for maternity clothes in Chicago by Chicago Parent magazine. For discounts and special offers, join the Bellē Up-Hyde Park’s VIP Text Club by texting JUSTBU to 36000.
Lively Athletics, 5241 S. Harper Ave.: an athletic and lifestyle apparel and accessories retailer owned by sisters Kate and Anne Pezalla. Their first location was in Oak Park.
“We opened Lively Athletics with the goal of creating a warm and welcoming environment for women of every level of athleticism. Our Hyde Park shop will be a great opportunity for us to continue to build that community—and, of course, to fit every woman with the perfect running shoes and perfect sports bra so that she can move with comfort and confidence,” said Anne Pezalla. “We're excited to be part of 53rd street, with its amazing restaurants, cool boutiques, and nearby gyms and studios.”
“In addition to fun runs from Lively, we look forward to partnering with local running groups, like Hyde Park Runner's Club and Black Girls Run, for special fitness events,” she added.
Lively Athletics was named one of Chicago’s 10 best running shops by Time Out Chicago.
The Silver Room, 1506 E. 53rd St.: a jewelry and clothing shop that features an art gallery space for readings and events. Originally located in Wicker Park, the Hyde Park pop-up will bring owner Eric Williams “… closer to his sister and 100-year-old grandmother who live together on the South Side.”
The Silver Room has co-hosted events at the Currency Exchange Café in the nearby Washington Park neighborhood.
“I’m excited because our new location in Hyde Park will be bringing something to the neighborhood that’s not there currently. In the past, people would have to come north to get The Silver Room experience, and now they’ll have it in their own backyard,” Eric said.