News about 53rd St. in Hyde Park, Chicago
Faces of 53rd Street: Aldo Rojas and Steven Rife
By Rosalind Cummings-Yeates
If you walk into Chant restaurant at any time of day, you will most likely witness scenes of hugging and kissing and customers being served without looking at the menu. That’s because Chant is more than a restaurant. For regular customers, it’s an extension of their home. “We have a strong relationship with our customers. They are like family,” explains general manager Aldo Rojas.
It’s this personal connection, as well as the carefully prepared Asian fusion cuisine, that has helped Chant become a popular and longstanding destination on 53rd Street. “We’re here to do business and create long-lasting relationships,” says executive chef Steven Rife, who is known to many Chant patrons as simply Chef Steven.
Chant, at 1509 E. 53rd Street, offers intriguing blends of influences, serving up dishes like braised short rib poutine and duck tacos for a global fusion of flavors. But aside from the artful creations, the restaurant is noted for fresh, mostly organic ingredients.
“So many restaurants think that it’s expensive to do wholesome, fresh ingredients but it’s not,” says Rife. “The most important thing in a restaurant is the customer’s enjoyment, and the food is a big part of that.”
The other part is ambiance and customer service, which Chant also supplies with a bright, Asian-themed decor and an ingratiating staff. The restaurant attracts new customers from all over the city but regulars make up the core of its clientele. “We love Hyde Park and we love our customers,” says Rojas. “We have people who, if they don’t come every day, they come every other day.”
Rojas arrived at Chant in 2011 and Rife in 2013. Both men are 37 years old and started their restaurant careers at 15, and both recognized the importance of catering to customers’ needs. Rojas started at La Pasadita, a popular Wicker Park restaurant and went on to work at Phil Stefani’s Signature restaurants and Harborside International Golf Center, managing banquets and catering. Rife worked as executive sous chef at the Museum of Contemporary Art under Wolfgang Puck, and later as Executive Chef at Red Canary and Ristorante Al Teatro.
While Rojas lives in Portage Park and Rife lives in the South Loop, both are regular fixtures in Hyde Park. Rojas enjoys going to the Promontory and checking out new restaurants at Harper Court with his girlfriend. During the summer, Rife loves to relax at the close of his day in the nature preserve at the end of 53rd Street, and he also frequents the music fests in Nichols Park.
Both Rojas and Rife believe that their focus on connecting with residents and offering a welcoming spot for entertainment, years before there were other options, have helped spur Hyde Park’s revitalization.
“We really started the nightlife scene on 53rd,” Rojas said, referencing the live bands that the restaurant has hosted every weekend since 2011. “We don’t have a cover and customers don’t have to drive all the way downtown. We wanted to keep our customers in Hyde Park and not risk drinking and driving.”
Featuring live jazz, blues and Latin jazz bands as well as a house music DJ every other Saturday (check the music schedule at www.chantchicago.com), Chant draws a packed house on weekends. “Sometimes our waitlist is up to an hour on Fridays and we’ll have 500 people in here on busy nights,” Rojas says.
As pioneers of the renewed energy on 53rd, Rojas and Rife are excited to see the expansion of the entire community. “When I started, we were the main local place,” recalls Rife. “When other places started popping up, people worried about what would happen to Chant. Well, what happened was we increased our business as more people are coming to Hyde Park. We’re enjoying the growth and we’re thankful for our customers that are growing and expanding with us.”