News about 53rd St. in Hyde Park, Chicago

“Happy Hyde Parking” promotion returns for a second year

Based on its success during the 2014 holiday shopping season, the “Happy Hyde Parking” promotion at the Harper Court parking garage has returned for a second year.

Beginning last week with Black Friday on November 28, through Thursday, December 31, shoppers receive two hours of free parking when they park at the 200-space garage, accessed on the west side of Lake Park Avenue, just north of 53rd Street. Regular parking rates will apply after the initial two free hours. No validation or coupon is needed.

The University of Chicago is providing the benefit in coordination with parking operator LAZ Parking as an added convenience for shoppers visiting Hyde Park businesses as well as attending neighborhood holiday events.

“With the opening of new Harper Court businesses including Sir & Madame, NoteworthyNotes, and Einstein Bros. Bagels; 53rd Street businesses such as Modern Cooperative; as well as the three-week Hyde Park Holiday Nights events on December 3, 10, and 17,” said James Hennessy, associate vice president for commercial real estate operations for the University, “two hours of free parking is a great incentive to take advantage of all the activity downtown Hyde Park has to offer this holiday season.”

To bring more visibility to the promotion, large-scale window signage was installed on the southeast and northwest corners of the Harper Court building as well as the entrance to the parking garage.

"Happy Hyde Parking" signage of east side of Harper Court building
"Happy Hyde Parking" signage of east side of Harper Court building
"Happy Hyde Parking" signage of south side of Harper Court building
"Happy Hyde Parking" signage of south side of Harper Court building