News about 53rd St. in Hyde Park, Chicago

Red Balloon pop-up opening on 53rd Street August 1

By Rachel Wasielewski

Children’s apparel retailer The Red Balloon is popping up in Hyde Park just in time for back-to-school shopping.

The Chicago-based boutique is set to open a 1,400-square-foot pop-up shop at 1504 E. 53rd Street in Hyde Park on Friday, August 1. The Red Balloon, named after the acclaimed 1956 French movie, operates two other locations in the Bucktown and Andersonville neighborhoods, selling high-quality clothes, toys, gifts and books for children up to age 16.  The 53rd Street location will target youth between one month and 12 to 14 years old, and will focus more on gift items, with a wide selection of infant and Chicago-themed items along with the store’s signature initial t-shirts.

Owner Jennifer Pope said she was drawn to Hyde Park by the family atmosphere and “great restaurants and shops” available in the neighborhood. She is excited about the potential to extend the six-month pop-up to a longer-term presence in the 53rd Street area.

“The vibrant, family-friendly feel of the Hyde Park community is an ideal fit for the Red Balloon,” Pope said. “I am thrilled with the idea of being part of the community and having the opportunity to meet new kids, hold new babies and toddlers and listen to their silly stories.”

At its two other locations, the Red Balloon is a favorite among parents and children for its merchandise, comfortable and friendly environment and special events such as Storytime. The store is also well-known for its novel gifts, free gift wrapping and handwritten gift cards. All of those features will also be available at the Hyde Park location.

At the grand opening event this Friday, the boutique will offer free treats such as cookies and balloons and will give away free sunglasses with any purchase. The store will be open daily from 10 a.m. until 6 p.m.

The Red Balloon pop-up shop is set to open on 53rd Street August 1, 2014.
The Red Balloon is known for its intial tees.
Among other merchandise, the Red Balloon offers a small selection of classic children's books.