News about 53rd St. in Hyde Park, Chicago

Hyde Park Natives Set to Open Sir & Madame Pop-up Next Month

Hyde Park natives Autumn and Brian Merritt are coming home, and they’re bringing a new option for apparel shopping with them—at least temporarily. The husband and wife team are owners of Sir & Madame, the upscale Ukrainian Village boutique that offers clothing and accessories for the “urban sophisticate.”

The Merritts are set to open a second location of Sir & Madame in Hyde Park in mid-September. The six-month pop-up store will be located at 1504 East 53rd Street, in a space formerly occupied by Apartment Finders.

To help introduce Hyde Parkers to the store, Autumn recently answered a few questions about the couple's start in retail and their return to 53rd Street.

How did the first Sir & Madame come to be?

Autumn: Two months after Brian and I got married, we decided to go into business together. We opened Solemates, a consignment and sneaker store, and we found our niche with an established set of customers and relationships. That was our ‘in’. Two and a half years into that, we wanted to push forward with a long-lasting brand. That brought us into Ukrainian Village because of the feel of the neighborhood. The opportunity was right for us, and seven years later everything is working out.

Ukrainian Village was the right place then. What makes Hyde Park right for this move?

Autumn: We are Hyde Parkers. Brian and I were both raised in Hyde Park. We went to school at Ray Elementary, where we met. We both went to Kenwood Academy for high school. My parents still live in Hyde Park. My kids even went to daycare in Hyde Park. We live closer to our first Sir & Madame store now, but we consider Hyde Park to be our community.

Do you think this pop-up could turn into a permanent expansion?

Autumn: Yes, that's definitely an option. We're in a great position right now to come to Hyde Park when everything is booming. It's great to witness the growth knowing how it used to be years back. It's amazing and hopefully everything works out, so that we can stay in Hyde Park. We definitely see Hyde Park as a viable market, and I think everyone here can appreciate well-made clothes and accessories.

Do you think your store has the capacity to bring in UChicago students as well as lifelong Hyde Parkers like you and Brian?

Autumn: We certainly hope for both demographics. The store in the Ukrainian Village brings everyone together. We can't picture anything less than that for Hyde Park. We have strong ties with everyone from the University to the high schools in the area.

Do you envision then hiring Hyde Parkers for the store here?

Autumn: Yes. We're all about Hyde Park. We're back on the block.  I’m 30 and Brian is 32. We grew up walking 53rd Street. When we were teenagers, it was the place to be—where all the cool people were. All of that was sort of lost until now, and we want to be a part of bringing that back.

Brian and Autumn Merritt at their store at 938 N. Damen Avenue
A sign for the temporary Sir & Madame boutique popped up on 53rd Street last week. The store is set to open in mid-September.